Pens are small, fairly cheap but in respect to using them for gifts they do not get disposed of till they have been fully used, giving them a life of 1 - 2 months depending on usage. Because of this versatility they are a perfect gift.
Pen manufacturers would agree that the most common ink colour these days is black ballpoint. If you need advertising exposure, the black ballpoint pen has the best dollar for dollar advertising and market exposure value. Your clients can be constantly reminded of your business every day when you add your branding or unique company features to the pen.
Black ballpoints are the most preferred amongst sales people and office workers but blue is next in line in popularity. If you are a party-hire company or children's wear business you may consider some more interesting colours such as orange or pink but you may lose out a little on usability. After all, practicality is the issue, so a gift pen with black or blue ink is your best option.
Imagination is your only limit when it comes to the exterior appearance of a pen. And as long as the pen is still usable practically as a pen, then you would still achieve your exposure goals.
On the pen's body, you should first focus on company information you want to add, before thinking of the pen's body design next. If you do not do this, you may end up with a wonderful physical design that has no space for the information you want to add. This would completely defeat your advertising purpose.
Quality looking pens will be preferred by more people than cheap looking ones, so do not go too cheap when it comes to the body of the pen. Don't use cheap pen interiors either. We all have had the experience of trying to write with a pen that does not work and throwing it away in frustration. This experience can then leave the person reflecting the quality of the pen on your company which is not good or what you intended.
Good suppliers of corporate gifts should be able to not only purchase the pens you want in the numbers you require, but also be able to consult you on some of the pen body design and quality aspects that we have covered.
Discover how Pen can enhance your marketing now. See us to have some great Corporate Giftideas.
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